Scrum Viet
  • Trang Chủ
  • Khoá Học
    • Khóa Học Scrum & Agile >
      • Applying Professional Scrum (APS)
      • Professional Scrum Master (PSM)
      • Professional Scrum Master II (PSM II)
      • Professional Scrum Master & Product Owner (PSMPO)
      • Professional Scrum Product Owner (PSPO)
      • Professional Scrum Product Owner Advanced- (PSPO-A)
      • Professional Scrum with Kanban (PSK)
      • Professional Agile Leadership (PAL) Essentials
      • Professional Agile Leadership - Evidence Based Management (PAL-EBM)
      • Professional Scrum With User Experience (PSU)
      • Scaled Professional Scrum (SPS)
      • Professional Scrum Facilitation Skills
    • Khoá Học Coaching >
      • Solution Focused Coaching I
      • Solution Focused Coaching II
      • Mentor Coaching
    • Professional Facilitating
  • Dịch Vụ & Sản Phẩm
    • Sách - Thay Đổi Từ Tâm
    • Tư Vấn & Khai Vấn >
      • Tư vấn Agile cho doanh nghiệp
      • ​Tư vấn huấn luyện Scrum/ Agile cho đội nhóm/cá nhân.
      • Khai vấn (Coaching) cho cá nhân, đội nhóm
    • Quỹ Học Bổng Scrumviet
    • Scrum day Vietnam
    • Liberating Structures Vietnam
    • Scrum Game Giả Lập
    • Scrum Cards
  • Về ScrumViet
    • Triết lý giáo dục
    • PROFESSIONAL TRAINING NETWORK LÀ GÌ?
    • PROFESSIONAL SCRUM TRAINER là ai?
  • Blog
    • Scrum Framework
    • Scrum Values
    • Scrum Glossary
    • Nexus Framework
    • Scrum with Kanban
    • EVIDENCE BASED MANAGEMENT (EBM)
    • Sprint Retrospective formats
    • Radio Podcasts
  • Liên hệ

Scrumviet's BLOG

Blog

Who is your Customer/ End User?

3/28/2019

 
Picture
As Product Owner, how do you deliver Values to your Customer/End-User? To know what is value, you need to validate it. To validate your value, you need to know who is your Customer (End user).

I asked that because identifying your end user is very important. If you don't know who is your real customer, how can you build a product to make them happy? Or you will make no-one happy, no customer happy is no business, right?

Let go through 3 Situations below:
1. End-user is Customer

​
You build the product, your customers are the people who use that product and your revenue comes from them. So your Customers are your End-Users.
Picture
This is the Ultimate Customers you need to take care and understand what is the best value you can bring to them.

Therefore, focus and bring happiness to End-users. Treat them if they do not happy, and bring them more values with new features.

2. Internal Customer

​
In some cases, you develop a product or service for the need of Internal Customers and they will become a producer for Ultimate Customers/ End-Users. 
Picture
If Internal Customers understand and have a good connection with Ultimate Customers/ End-Users, it's all good. What if internal customers are disconnected from Ultimate customers/ End-Users? And the need of Ultimate customers/ End users are not satisfied? All your effort will be wasted.

In any cases, the Ultimate customer/ End user must be happy. So you should not only develop product or service for the need of Internal Customer but you also have a data (evidence) what's (Values) make Ultimate customers/ End users are happy to build the right thing.

3. The customer is not End-User

This is an interesting situation when your Customer is not end-user. You develop a product for End-user use, but you get revenue from other Customers. In this case, you need to make both of them happy.

Picture
E.g: Facebook can be an example, end user using Facebook to share and make friends. But revenue comes form ads. 

It's not easy when you need to satisfy Customer and End-user at the same time. So it's depend on your data (evidence) or vision, you can order your backlog and manage when to treat or bring more value to which one.

Picture
User Story Mapping

One of the tools I love to use is, User Story Mapping, from that I line out separately which one for Customers and which one for End users or even for Internal Customers. It will be easier to order Product Backlog.
​
#Scrum #Product #Productbacklog #Values
​
First Last

    Khoa Doan

    Author

    Name: Khoa Doan
    Bio: Khoa is one of 350 Professional Scrum Trainers (PST) of Scrum.org in the world and the first PST in Vietnam. He is ICF - Professional Certified Coach (PCC level).
    ​
    Besides that, Khoa is the Founder of Scrumviet - Professional Training Network (PTN) of Scrum.org. He is the host and organizer of Scrum day Vietnam.


    Email: [email protected]
    Khoa's profile on Scrum.org


    Thay Đổi Từ Tâm - Đoàn Tiến Khoa
    Mua sách

Scrum Việt Nam
Professional Training Network
Picture
Picture
Công Ty TNHH SCRUMVIET
Giấy phép kinh doanh số: 
0315775970
Email:
[email protected]  |  Phone: 0898.898.801
DMCA.com Protection Status
Xac nhan boi bo cong thuong - Scrumviet

More info:

- Khoá Học
- Dịch vụ & Sản Phẩm
- Về ScrumViet
- Scrum Day Vietnam
- ​Liberating Structures Vietnam
​- What our students say
- Chính Sách & Quy Định Chung
- FAQ
- Liên Hệ

Copyright © 2022, Scrumviet. All rights reserved.
  • Trang Chủ
  • Khoá Học
    • Khóa Học Scrum & Agile >
      • Applying Professional Scrum (APS)
      • Professional Scrum Master (PSM)
      • Professional Scrum Master II (PSM II)
      • Professional Scrum Master & Product Owner (PSMPO)
      • Professional Scrum Product Owner (PSPO)
      • Professional Scrum Product Owner Advanced- (PSPO-A)
      • Professional Scrum with Kanban (PSK)
      • Professional Agile Leadership (PAL) Essentials
      • Professional Agile Leadership - Evidence Based Management (PAL-EBM)
      • Professional Scrum With User Experience (PSU)
      • Scaled Professional Scrum (SPS)
      • Professional Scrum Facilitation Skills
    • Khoá Học Coaching >
      • Solution Focused Coaching I
      • Solution Focused Coaching II
      • Mentor Coaching
    • Professional Facilitating
  • Dịch Vụ & Sản Phẩm
    • Sách - Thay Đổi Từ Tâm
    • Tư Vấn & Khai Vấn >
      • Tư vấn Agile cho doanh nghiệp
      • ​Tư vấn huấn luyện Scrum/ Agile cho đội nhóm/cá nhân.
      • Khai vấn (Coaching) cho cá nhân, đội nhóm
    • Quỹ Học Bổng Scrumviet
    • Scrum day Vietnam
    • Liberating Structures Vietnam
    • Scrum Game Giả Lập
    • Scrum Cards
  • Về ScrumViet
    • Triết lý giáo dục
    • PROFESSIONAL TRAINING NETWORK LÀ GÌ?
    • PROFESSIONAL SCRUM TRAINER là ai?
  • Blog
    • Scrum Framework
    • Scrum Values
    • Scrum Glossary
    • Nexus Framework
    • Scrum with Kanban
    • EVIDENCE BASED MANAGEMENT (EBM)
    • Sprint Retrospective formats
    • Radio Podcasts
  • Liên hệ